Stas Leontev
Lead
Designer
Mentor
Doer
- Design consultant
- Team scaling, career growth
- Process optimization
- Coaching
- Creative design
- Brand identity, digital presence
- Product (UXUI, web) design
- Service design
- Head of design
- Creative leadership
- Project management
- Team leadership
- Startup mindset
- Problem solving
- Design thinking
- From zero to done
Hello,
World!
World!
I’m Stas.
I’m a design leader with 20+ years of experience in fintech, SaaS, web3, and more. I’ve built design strategies, scaled teams, and created seamless user experiences that bridge creativity with business goals.
I’ve led UX at Deutsche Bank, launched AI and web3 platforms at Ming Labs, and helped startups like Datacy and Centrifuge go from idea to business. Whether it’s brand identity or product ecosystems, I love solving complex design challenges.
Check out my work and let’s connect—I’m always up for a design chat!
I’m a design leader with 20+ years of experience in fintech, SaaS, web3, and more. I’ve built design strategies, scaled teams, and created seamless user experiences that bridge creativity with business goals.
I’ve led UX at Deutsche Bank, launched AI and web3 platforms at Ming Labs, and helped startups like Datacy and Centrifuge go from idea to business. Whether it’s brand identity or product ecosystems, I love solving complex design challenges.
Check out my work and let’s connect—I’m always up for a design chat!
Career Milestones
2012
2013
2014
2016
2018
2020
2023
2015
2017
2019
2022
2021
2025
2024
Lead Product Designer
@ Unison Technologies Ltd.
@ Unison Technologies Ltd.
MA, Economics & Management, A-rate student
BA, Graphic Design, A-rate student, best final show
MA, Psychology (on-hold)
MA, Product Management
Design Leadership Training
Scrum Agile Training
Product / Brand Lead Designer
@ Exness
@ Exness
Lead designer, Design Team Manager
@ Global Point Family
@ Global Point Family
Product / Brand Design Consultant
@ Datacy
@ Centrifuge @ Dev Protocol
@ Yandex
@ Datacy
@ Centrifuge @ Dev Protocol
@ Yandex
Founder
@ w-o
@ w-o
Art Director > Partnership Director
@ Yota Phone
@ Yota Phone
Design Director
@ BBDO Group
@ BBDO Group
Senior UX Designer
@ Ming Labs
@ Ming Labs
Lead Product Designer
@ Enter
@ Enter
VP Lead Product Designer
@ Deutsche Bank
@ Deutsche Bank
relocation i
relocation ii
Case Studies
Energy-efficient home renovations, leveraging Big Data to streamline workflows and empower clients to access government subsidies. Enter embarked on a digital pivot to create a SaaS platform that integrated user portals, scout applications, and a B2B marketplace.
product
research
uxui
web
pitch deck
identity
leadership
figma
climatetech
adobe
b2c
b2b
bigdata
business
marketplace
Fully decentralized social network for distributing films without boundaries where anyone can discover, buy, sell, share, gift, and collect movies as NFT licenses. Having a great collection of movies and a strong network of movie creators and collectors, Cineverse wanted to create an NFT-based marketplace with social networking functionality.
product
uxui
web
identity
leadership
figma
startup
b2c
nft
web3
marketplace
Dare is an internal department of Mann+Hummel company focused on extracting and analyzing big data to deliver insights for business decision-making.
product
research
uxui
pitch deck
identity
data visualisation
leadership
figma
climatetech
enterprise
b2b
Staker Party was designed as a private initiative staking solution, using Nucypher cryptographic infrastructure. My task was to create a light and modern identity and to develop the design of the product.
product
uxui
branding
identity
design strategy
figma
startup
b2c
exhange
web3
Approach
Discover
- Kick off
- Project objectives
- Timeline and scope
- Stakeholder interviews
- User research
- Data aggregation
- Insights extraction
- Prioritization
- Ideation and narrative
- Tone of voice
- User journey
- Feature list
- Task flow
- Wire-framing
- Visual language and identity
- Low to high fidelity design
- Prototyping
- User testing
- Final design solution
- Design system
- Development handover
- Design QA
- Performance review
- Design improvements
Define
Design
Deliver
Repeat
Discover
Define
Design
Deliver
Problem
Process
Sulution
Success
Problem
Every project starts with a challenge—whether it's improving user engagement, optimizing workflows, or creating a strong brand identity. Identifying the root problem is key to developing effective, user-centered solutions.
A structured yet flexible approach ensures that each stage—from research to execution—is guided by user insights and strategic goals. Data-driven decision-making and design thinking help create meaningful and impactful experiences.
Solutions are developed by integrating strategy, creativity, and technology. Whether it’s a digital product, branding system, or interactive experience, the focus is on creating designs that are both functional and visually compelling.
Success is defined by measurable impact on users and business goals. Key metrics are set at the start to track progress, ensuring usability, engagement, and performance align with strategic objectives.
Process
Solution
Success
Experience
Principals
Expertise
Methods
Execution
- User-centric design culture
- Expectation management
- Priorities alignment
- Design thinking
- Creative, visual, product design
- Mentorship and leadership
- Flat structure and safe space
- Lean and Agile
- Transparent communication
- Holistic experience
- Low effort opportunities
- Knowledge sharing
fintech
climatetech
banking
web3
business
bigdata
nft
b2b
b2c
startups
enterprise
apps
branding
product
research
uxui
web
pitch deck
animation
identity
design strategy
leadership
figma
adobe
Solutions
Industries
Clients
Brands
Mentions
Awards
Stas helped us come up with a great visual language for Centrifuge and built out our library of design tools to include website, print materials, user interface design and illustrations. He constantly plays with form and colour to create designs that stands out.
Stas is a very talented UI and product designer. He took the time to understand our vision at datacy and worked as part of the team to design our platform and our image. He is always open to suggestions and not afraid to iterate to get to the most perfect version of the product.
Stas is very fast in capturing the use case for a needed design and coming up with new ideas in how to create features and digital products that people love to use. He has a great sense in taking a customer perspective and creating designs that are informative and speak to the customer immediately.
Stas has a sophisticated style of art-direction, always bringing unexpected ideas and executions. He faces every task with enthusiasm that continues through the project, demonstrating his talent and professionalism.
Lucas
CEO @Centrifuge
Paloma
CEO @Datacy
Marcel
CTO @qlair
Maria
CEO @Madre, ex-BBDO
hi@stas.design
Hi!