Stas Leontev

Lead

Designer

Mentor

Doer

Hello,
World!

I’m Stas.

I’m a design leader with 20+ years of experience in fintech, SaaS, web3, and more. I’ve built design strategies, scaled teams, and created seamless user experiences that bridge creativity with business goals.

I’ve led UX at Deutsche Bank, launched AI and web3 platforms at Ming Labs, and helped startups like Datacy and Centrifuge go from idea to business. Whether it’s brand identity or product ecosystems, I love solving complex design challenges.

Check out my work and let’s connect—I’m always up for a design chat!

Career Milestones

2012

2013

2014

2016

2018

2020

2023

2015

2017

2019

2022

2021

2025

2024

Lead Product Designer
@ Unison Technologies Ltd.

MA, Economics & Management, A-rate student

BA, Graphic Design, A-rate student, best final show

MA, Psychology (on-hold)

MA, Product Management

Design Leadership Training

Scrum Agile Training

Product / Brand Lead Designer
@ Exness

Lead designer, Design Team Manager
@ Global Point Family

Product / Brand Design Consultant
@ Datacy
@ Centrifuge
@ Dev Protocol
@ Yandex

Founder
@ w-o

Art Director > Partnership Director
@ Yota Phone

Design Director
@ BBDO Group

Senior UX Designer
@ Ming Labs

Lead Product Designer
@ Enter

VP Lead Product Designer
@ Deutsche Bank

relocation i

relocation ii

Approach

Discover

Define

Design

Deliver

Repeat

Discover

Define

Design

Deliver

Problem

Process

Sulution

Success

Problem

Every project starts with a challenge—whether it's improving user engagement, optimizing workflows, or creating a strong brand identity. Identifying the root problem is key to developing effective, user-centered solutions.

A structured yet flexible approach ensures that each stage—from research to execution—is guided by user insights and strategic goals. Data-driven decision-making and design thinking help create meaningful and impactful experiences.

Solutions are developed by integrating strategy, creativity, and technology. Whether it’s a digital product, branding system, or interactive experience, the focus is on creating designs that are both functional and visually compelling.

Success is defined by measurable impact on users and business goals. Key metrics are set at the start to track progress, ensuring usability, engagement, and performance align with strategic objectives.

Process

Solution

Success

Case Studies

NFT, social network, marketplace, UXUI, web app

Datacy is a blockchain data collection service, data management tool, and data marketplace. It allows people to collect, collate and earn from their data, and enables businesses to source richer and more accurate consumer data, directly from the data owners.

Big data, b2b, dashboard, identity, UXUI

Dare is an internal department of Mann+Hummel company focused on extracting and analyzing big data to deliver insights for business decision-making.

Crypto, b2c, identity, UXUI, web app

Staker Party was designed as a private initiative staking solution, using Nucypher cryptographic infrastructure. My task was to create a light and modern identity and to develop the design of the product.

Blockchain, visual and product design, identity

Decentralized funding, Social tokens, DAOs, and everything they might need for a sustainable decentralized creator economy. Started by Japanese enthusiasts and proudly developed by the worldwide open-source community.

Fashion, branding, brand identity, graphic design

Cherkas is a watch brand launched by one person, that needed to create a brand story and identity. The problem the company faced was to find the right self-presentation on a global market.

Blockchain, identity, visual and product design

Centrifuge is an open, decentralized platform to connect the global financial supply chain. It allows any business to transact while maintaining ownership of their data, including validated company details, business relationships and transactions.

Big data, saas, b2b, b2c, identity, product design

Datacy is a blockchain data collection service, data management tool, and data marketplace. It allows people to collect, collate and earn from their data, and enables businesses to source richer and more accurate consumer data, directly from the data owners.

Entrepreneurship, all-in-one design

Local, minimalistic jewellery brand. In this one-man project, I decided to play as many roles as I could—from managing entire business and designing service and products to UIUX and graphic design.

Sportswear, fashion, VR, Creative and visual design

O'Nail collaborated with the sport-store network, Sportmaster, to produce uniforms for the national snowboard team.

Agency, identity, visual and web design

This young, independent creative agency with a focus on film-making asked me to redesign its logo and create a web portfolio.

Community, gamedev, visual and web design

Gamestudies is a philosophical space where a community of enthusiasts research, reflect and collect articles on gaming ethics.

Zigmund is an app for remote psychological consulting. It is designed to overcome anxiety, stress, depression and/or different kinds of addictions in the early stages.

Medtech, saas, b2c, visual and product design

Fintech, iOS, Android, Web app, b2b, b2c, branding

An international, top-rate Forex trading platform based in London, Singapore and Cyprus with the goal to become a banking institution that offers a range of digital products.

Hardware, system app, android, visual and UXUI design

Yota Devices ambitiously attempted to design and produce a mobile phone with two screens (one LCD and the other E-ink) with Android OS. A winner of PC Best MWC and Cannes Lions Award.

Swag, graphic design, typography

In 2020 Stereotactic video production company turned 10 years. I was invited to create a set of swag designs.

Identity, graphic design

Logo and identity for a pizza-bar, created by chef Dubkov and a small wooden furniture workshop 'Stameska'.

Entrepreneurship, all-in-one design

LINIA is a homeware store and visual research magazine with a focus on responsible consumption and vintage aesthetics. This pet-project was featured in Vogue, Wonderzine, SNC.

Fashion, graphic design, reserach

Graphics for the 2019 xFuture is Nown collection, a fashion brand with a deep philosophical concept.

NFT collection, node.js, graphic design

There's no better way to understand one technology than by trying it out. My interest in the NFT market made me create and launch my own NFT collections of 5711 images, avatars of nice funky creatures RGBillennials using the Polygon network.

Experience

Solutions

Industries

Principals

Expertise

Methods

Execution

Clients

Brands

Mentions

Awards

Stas helped us come up with a great visual language for Centrifuge and built out our library of design tools to include website, print materials, user interface design and illustrations. He constantly plays with form and colour to create designs that stands out.

Stas is a very talented UI and product designer. He took the time to understand our vision at datacy and worked as part of the team to design our platform and our image. He is always open to suggestions and not afraid to iterate to get to the most perfect version of the product.

Stas is very fast in capturing the use case for a needed design and coming up with new ideas in how to create features and digital products that people love to use. He has a great sense in taking a customer perspective and creating designs that are informative and speak to the customer immediately.

Stas has a sophisticated style of art-direction, always bringing unexpected ideas and executions. He faces every task with enthusiasm that continues through the project, demonstrating his talent and professionalism.

Lucas

CEO @Centrifuge

Paloma

CEO @Datacy

Marcel

CTO @qlair

Maria

CEO @Madre, ex-BBDO

hi@stas.design

Thank you