Exness
2017-2018
UIUX (iOS, Android, Web), marketing design, identity
UIUX (iOS, Android, Web), marketing design, identity
An international, top-rate Forex trading platform based in London, Singapore and Cyprus with the goal to become a banking institution that offers a range of digital products.
My general task was to work on Social Trading—a cross-platform investment platform for Forex newbies. I also had the chance to work with Partnership Personal Area, and participate in marketing campaigns with Cristiano Ronaldo and Real Madrid.
My general task was to work on Social Trading—a cross-platform investment platform for Forex newbies. I also had the chance to work with Partnership Personal Area, and participate in marketing campaigns with Cristiano Ronaldo and Real Madrid.
Social Trading
In general, Social Trading helps newbies follow professional traders without the risk of trading on their own. They simply need to find a proper trader, invest money as he does, and reap the profits.
It's a complex product developed for iOS, Android and desktop in six breakpoints, including financial instruments, statistics, personal areas and social networking features. It also requires a UI-kit, identity, landing page and marketing campaign. On this project, I was the product lead designer.
It's a complex product developed for iOS, Android and desktop in six breakpoints, including financial instruments, statistics, personal areas and social networking features. It also requires a UI-kit, identity, landing page and marketing campaign. On this project, I was the product lead designer.
Social Trading Landing page
The landing page was divided into two parts, one for traders and one for investors; the benefits for each client cohort were placed side-by-side.
Side Panel
The other challenging project was to redesign the existing Exness web page. Together with the design department, I developed a new structure and layout with UI-kit.
My task was to create a side-panel—a type of widget—which would help guide users of different cohorts through the web page and direct them to the proper CTA. Designed for desktop and mobile devices.
My task was to create a side-panel—a type of widget—which would help guide users of different cohorts through the web page and direct them to the proper CTA. Designed for desktop and mobile devices.
Partnership Personal Area
As a design-team member, I worked on the personal area for Exness partners. This is a multi-functional tool for a referral-program for clients to follow statistics, get benefits and use marketing materials.
Real Madrid x Exness
Each year, the company partners with celebrities to promote its services. I worked with and create ideas for a collaboration with Real Madrid and Cristiano Ronaldo as a marketing campaign.
Mini x Exness
I worked on branding 150 Mini Countryman cars, which the company had purchased for its employees.
