My journey through the Cherkas brand came to a conclusion with four brand narrative directions. The client was happy to pick the one with the tagline «That quality time you give to yourself».
'Personal time is everyone's personal business. This is part of life when you can focus on yourself, on your personal plans, ambitions, and goals, leaving public roles for a short time along with uncomfortable jackets. This is a time of personal experience, self-realization, and honest dialogue with yourself'.
The direction was supported with a mood board and visual design and identity references.