Enter is a Berlin-based company specializing in energy-efficient home renovations, leveraging Big Data to streamline workflows and empower clients to access government subsidies. With a mission to simplify renovation processes and promote sustainability, Enter embarked on a digital pivot to create a SaaS platform that integrated user portals, scout applications, and a B2B marketplace.
As Lead Product Designer, I joined Enter during the formation of its digital team, which aimed to transform the company’s services into a digital-first ecosystem. My responsibilities included leading the design department, establishing scalable workflows, conducting user research, and ensuring smooth collaboration between design and other teams such as product, marketing, and development.